Below The Fold is a fictional company embodying the essence of designer Ro Oeurn. This project was created during the CSULB BFA Graphic Design program.
Branding for a boutique t-shirt and silkscreen shop where everything is handmade in store and each t-shirt design reflects a concept, idea, or issue. Each shirt is an expression of the owners ideas and artistic thoughts.
"Above the fold is a term used in the newspaper and website industry. Its the idea that stories or news placed higher than the “fold” of the newspaper or web page are more important, interesting or visually appealing. Hand selected by media makers, this is the stuff they want you to see. That’s not us. We are not the norm, the trend, or the breaking news, we are that little single column story on the 5th page speaking our mind, below the fold."